DIGITAL ANGEL RETAINS KCSA STRATEGIC COMMUNICATIONS FOR INVESTOR RELATIONS

SO. ST. PAUL, MN - April 26, 2010 - Digital Angel (NASDAQ: DIGA), an advanced technology company in the field of animal identification and emergency identification solutions, announced today that it has retained KCSA Strategic Communications, a leading New York-based communications firm, to head the Company's investor relations program.

KCSA will implement a comprehensive investor relations campaign designed to build greater awareness of Digital Angel. Over its nearly four-decade history, KCSA has established a strong reputation for its work representing public companies. Todd Fromer, Managing Partner of KCSA, will lead the investor relations team and provide strategic counsel on financial communication matters.

Digital Angel's CEO, Joe Grillo, stated, "This is an exciting time for Digital Angel. We are in the process of shifting our resources and strategic focus to a growing market, animal identification. As we devote the Company's resources towards developing the Destron Fearing business, it is important for us to be transparent in our transition and communicate our growth strategy to the investment community."

Todd Fromer, Managing Partner of KCSA Strategic Communications, stated, "Digital Angel has a compelling story and we are excited to work with management to implement an investor relations program to broaden the Company's exposure with the goal of increasing shareholder value."

About KCSA Strategic Communications

Founded in 1969, KCSA Strategic Communications (www.kcsa.com) is an integrated communications agency that helps clients synchronize their brand messages across investor relations, public relations and all other strategic marketing channels. The firm offers its clients a rare opportunity to achieve true brand alignment and develop close, meaningful relationships with their key audiences. For further information please visit www.kcsa.com.

About Digital Angel

Digital Angel (NASDAQ: DIGA) is an advanced technology company in the field of animal identification and emergency identification solutions. Digital Angel's products are utilized around the world in such applications as pet identification, using its patented, FDA-approved implantable microchip; livestock identification and herd management using visual and radio frequency identification (RFID) ear tags; and global positioning systems (GPS) search and rescue beacons for army, navy and air force applications worldwide. For further information please visit www.digitalangel.com.

Safe Harbor Statement

This press release contains certain "forward-looking" statements (as such term is defined in the Private Securities Litigation Reform Act of 1995). These forward-looking statements are based on the Company's current expectations and beliefs and are subject to a number of risks, uncertainties and assumptions. Additional information about these and other factors that could affect the Company's businesses is set forth in the Company's Form 10-K under the caption "Risk Factors" filed with the Securities and Exchange Commission ("SEC") on April 1, 2010, and subsequent filings with the SEC. The Company undertakes no obligation to update or release any revisions to these forward-looking statements to reflect events or circumstances after the date of this statement or to reflect the occurrence of unanticipated events, except as required by law.

Contacts:
Todd Fromer / Rob Fink
212-896-1215 / 212-896-1236
digitalangel@kcsa.com