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DIGITAL ANGEL STRENGTHENS SENIOR SALES & MARKETING
TEAM
RFID TECHNOLOGY LEADER HIRES LIVESTOCK EXPERT RAE
POWELL TO HEAD ANIMAL APPLICATIONS IN NORTH AMERICA
SO. ST. PAUL, MN (October 30, 2006) … Digital Angel Corporation
(Amex: DOC) today announced it has hired Rae Powell as Vice President of
Sales and Marketing for its North American Animal Applications business,
reinforcing its commitment to expand its animal applications efforts.
Powell will report directly to Lasse Nordfjeld, President – Animal
Applications Division.
With more than a decade of industry
experience, Powell’s appointment is further evidence of Digital Angel’s
commitment to building a world-class executive team capable of
implementing a diverse, global business plan and driving shareholder and
market value.
“Digital Angel has made significant progress in a
number of critical areas, including; electronic tags for livestock,
implantable pet I.D. chips and, most recently, a landmark patent for a
glucose-sensing RFID technology that we hope some day will revolutionize
how diabetics manage their disease,” said Digital Angel CEO and President
Kevin McGrath. “Rae’s industry expertise will help us continue this
momentum and further establish our leadership position in advanced RFID
microchips.”
Powell joins Digital Angel from Merial Limited, where
he served as Regional Director, managing the company’s Western U.S.
operations. In this position, Powell oversaw more than $40 million in
annual sales, frequently exceeding sales goals in the company’s most
customer-diverse region. Additionally, Powell successfully launched
several new product lines and significantly revamped the marketing
programs for existing products. He is an active member of the Texas Cattle
Feeders Association and has worked closely with farmers and ranchers
throughout the country.
“We believe Rae’s sales and marketing
experience will prove invaluable as Digital Angel continues to enter new
markets and explores the full applications of its technologies,” said
Lasse Nordfjeld, Digital Angel’s President, Animal Applications Division.
“Animal Applications remains an essential component of Digital Angel’s
business model, and Rae has proven his ability to successfully communicate
the need for responsible innovation within the livestock
industry.”
“Digital Angel is the recognized leader in the RFID
market,” said Powell, adding “From the perspective of a sales and
marketing executive, Digital Angel’s commitment to developing highly
practical technologies that appeal to sensible, cost conscious, consumers,
has allowed the company to build a solid reputation and uncover the full
potential of its products. Producers do not buy what they don’t need;
Digital Angel’s continued growth represents a distinct shift in the way
the livestock community perceives RFID technology.”
Additionally,
the company announced last month that its 2006 sales of electronic RFID
livestock tags have exceeded full-year 2005 sales of the tags. The
increased awareness of potential animal health issues and the importance
of livestock traceability fueled the record-breaking sales. In addition to
the United States, Europe and Canada, Digital Angel now sells electronic
tags in Central America and South America.
About Digital
Angel Corporation Digital Angel Corporation develops and
deploys sensor and communications technologies that enable rapid and
accurate identification, location tracking, and condition monitoring of
high-value assets. Applications for the Company’s products include
identification and monitoring of humans, pets, fish, poultry and livestock
through its patented implantable microchips; location tracking and message
monitoring of vehicles and aircraft in remote locations through systems
that integrate GPS and geosynchronous satellite communications; and
monitoring of asset conditions such as temperature and movement, through
advanced miniature sensors.
Digital Angel Corporation is
majority-owned by Applied Digital Inc. (Nasdaq:ADSX). For more information
about Digital Angel, please visit http://www.digitalangelcorp.com/.
The statements in this press release that are not strictly
historical, are "forward-looking" statements within the meaning of Section
27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934 and are intended to be covered by the safe harbors
created by these sections. The forward-looking statements are subject to
risks and uncertainties and the actual results that the Company achieves
may differ materially from these forward-looking statements due to such
risks and uncertainties, including, but not limited to, that Applied
Digital Inc. owns 55.4% of the Company’s common stock, that new accounting
pronouncements regarding expensing of share based compensation may impact
the Company’s future results of operations, the Company may continue to
incur net losses, infringement by third parties on the Company’s
intellectual property or development of substantially equivalent
proprietary technology by the Company’s competitors could negatively
impact the Company’s business, domestic and foreign government regulation
and other factors could impair the Company’s ability to develop and sell
its products in certain markets, the Company relies on sales to government
contractors for its animal identification and search and rescue beacon
products, and any decline in the demand by these customers for such
products could negatively affect the Company’s business, the Company
depends on a single production arrangement for its patented
syringe-injectable microchips, and the loss of or any significant
reduction in the production could have an adverse effect on the Company’s
business, technological change could cause the Company’s products to
become obsolete, the loss of one of the Company’s principal customers
could negatively impact the Company’s net revenue, the Company’s earnings
will decline if the Company writes off goodwill and other intangible
assets, options and warrants outstanding and available for issuance may
adversely affect the market price of the Company’s common stock, currency
exchange rate fluctuations could have an adverse effect on the Company’s
sales and financial results, the Company depends on a small team of senior
management. A detailed statement of risks and uncertainties is contained
in the Company’s reports to the Securities and Exchange Commission,
including in particular the Company’s Form 10-K for the fiscal year ended
December 31, 2005. Investors and stockholders are urged to read this
document carefully. The Company can offer no assurances that any
projections, assumptions or forecasts made or discussed in this release
will be met, and investors should understand the risks of investing solely
due to such projections. The Company undertakes no obligation to revise
any forward-looking statements in order to reflect events or circumstances
that may arise after the date of this press release.
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