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DIGITAL ANGEL TARGETS $100 MILLION EQUINE MARKET
CALIFORNIA HAS ORDERED 4,000 BIO-THERMO CHIPS FOR
HORSES; 500 CHIPS ALREADY IMPLANTED
Company plans to launch
national marketing effort
SO. ST. PAUL, MN (September 25, 2006) – Following strong demand
for its Bio-Thermo™ chip in California and a successful regional marketing
program, Digital Angel Corporation (Amex: DOC) today announced an
aggressive national initiative to target the more than $100 million equine
market for identification products with its patented, temperature-sensing
implantable microchip.
The product, Bio-Thermo™, will provide
approximately 8 million horses in the United States with a unique
identification and health status surveillance required by local and state
equine animal health professionals. Digital Angel, which specializes in
the field of rapid and accurate identification, location tracking, and
condition monitoring of high-value assets, is in discussions with several
large distributors.
“This is a major development for Digital Angel.
The early results of our current program in Southern California have been
overwhelmingly positive. Since late last year the California Horseracing
Board, a division of the California Department of Agriculture, has been
using federal funds to implant all new, in-coming young horses entering
their racing career, with the Digital Angel Bio-Thermo chips,” said
President and CEO Kevin N. McGrath. “To date, the California Horseracing
Board has purchased 1,500 Bio-Thermo chips, out of an order of 4,000, and
an estimated 500 horses at Southern California racetracks have already
been successfully implanted.”
According to the company, The New
York State Horse Health Assurance Program recently implemented a
comprehensive health campaign that utilizes Bio-Thermo chips, and other
state agencies are expected to launch similar programs.
The
bio-thermo microchip is about the size of a grain of rice. It is easily,
and harmlessly, injected into the crest of a horse’s neck. The chip
monitors the horse’s temperature, which is a good indicator of the
animal’s health. The chip also contains a unique identification number
that, when activated by a scanner, can be connected to a database with the
horse’s documentation.
Digital Angel has made significant progress
in its electronic tags for livestock segment, a critical growth area for
the company. It expects to post record-breaking numbers by the end of
September, anticipating sales of 1.9 million electronic RFID livestock in
the first nine months of 2006, rapidly exceeding full-year 2005 sales.
Additionally, the U.S. Department of Agriculture named Digital Angel the
first animal tag manufacturer in the government-sponsored National Animal
Identification System program, underscoring the company’s leadership
position in the market.
“In bringing this new heat-sensing
technology to the robust equine market, we are building from our
leadership position in implantable tracking devices for livestock, pets
and fish,” said McGrath. “We are confident that nearly every horse in the
United States can benefit from our Bio-thermo microchips, which will
provide proper documentation, monitoring for infectious diseases, and
preventing theft.”
The announcement of the national equine chipping
program reinforces the company’s commitment to expand revenues and drive
shareholder and market value. Digital Angel is already marketing the
Bio-Thermo chip in the companion pet markets in the United Kingdom and
Japan.
About Digital Angel Corporation
Digital
Angel Corporation (http://www.digitalangelcorp.com/)
develops and deploys sensor and communications technologies that enable
rapid and accurate identification, location tracking, and condition
monitoring of high-value assets. Applications for the Company’s products
include identification and monitoring of humans, pets, fish, poultry and
livestock through its patented implantable microchips; location tracking
and message monitoring of vehicles and aircraft in remote locations
through systems that integrate GPS and geosynchronous satellite
communications; and monitoring of asset conditions such as temperature and
movement, through advanced miniature sensors.
Digital Angel
Corporation is majority-owned by Applied Digital Inc. (Nasdaq: ADSX).
The statements in this press release that are not
strictly historical, are "forward-looking" statements within the meaning
of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934 and are intended to be covered by the safe
harbors created by these sections. The forward-looking statements are
subject to risks and uncertainties and the actual results that the Company
achieves may differ materially from these forward-looking statements due
to such risks and uncertainties, including, but not limited to, that
Applied Digital Inc. owns 55.4% of the Company’s common stock, that new
accounting pronouncements regarding expensing of share based compensation
may impact the Company’s future results of operations, the Company may
continue to incur net losses, infringement by third parties on the
Company’s intellectual property or development of substantially equivalent
proprietary technology by the Company’s competitors could negatively
impact the Company’s business, domestic and foreign government regulation
and other factors could impair the Company’s ability to develop and sell
its products in certain markets, the Company relies on sales to government
contractors for its animal identification and search and rescue beacon
products, and any decline in the demand by these customers for such
products could negatively affect the Company’s business, the Company
depends on a single production arrangement for its patented
syringe-injectable microchips, and the loss of or any significant
reduction in the production could have an adverse effect on the Company’s
business, technological change could cause the Company’s products to
become obsolete, the loss of one of the Company’s principal customers
could negatively impact the Company’s net revenue, the Company’s earnings
will decline if the Company writes off goodwill and other intangible
assets, options and warrants outstanding and available for issuance may
adversely affect the market price of the Company’s common stock, currency
exchange rate fluctuations could have an adverse effect on the Company’s
sales and financial results, the Company depends on a small team of senior
management. A detailed statement of risks and uncertainties is contained
in the Company’s reports to the Securities and Exchange Commission,
including in particular the Company’s Form 10-K for the fiscal year ended
December 31, 2005. Investors and stockholders are urged to read this
document carefully. The Company can offer no assurances that any
projections, assumptions or forecasts made or discussed in this release
will be met, and investors should understand the risks of investing solely
due to such projections. The Company undertakes no obligation to revise
any forward-looking statements in order to reflect events or circumstances
that may arise after the date of this press release.
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